Understanding the Australian Schools Market
Many businesses falsely assume that schools are an easy target market. They see schools as homogenous, numerous, contactable, well-funded and recession proof. The reality is …
Engaging a new generation of parents
Lots of school leaders talk about the difficulties in engaging parents post COVID. While COVID was certainly a circuit breaker, a bigger factor might be …
Seeds of decline often sown in good times
Schools are often judged by their enrolment numbers. While it is definitely a key indicator it is often a lag indicator, with the seeds of …
Reputation vs Reality – why reputation wins
There are numerous examples of excellent school leaders positively transforming what goes on inside the school fence without it impacting on the school’s reputation in …
Have Parents expectations of school changed?
I recently came across this article written by my father for a regional publication over 40 years ago. Two things stood out for me, the …
Nothing to see here
Denial might be a reflex response to negative community accusations being levelled at a school but it is not an appropriate long-term solution. While it …
Saving the future of a school
The key health indicator of a school is enrolments. Unfortunately, many schools overlook or rationalise early signs of decline in enrolments; putting the school at …
The Best School Fundraiser
Without doubt the best school fundraiser for any school is new enrolments. Even putting any school fees or charges to one side, government funding ensures …
The secret to successful change
Too often schools are asked to fix problems that are beyond their control. Survey results and parental complaints often highlight issues school leaders are already …
It takes time to turn the tide
In the school environment momentum tends to build, both good and bad. The challenge for school leaders is they are working in such a complex …