Who’s decision is it – the changing structure of schools
Ten, even five years ago school Principal’s had far greater autonomy in the operation of the school and the selection of business partners and suppliers. …
Timing
Understanding the Australian Schools Market
Many businesses falsely assume that schools are an easy target market. They see schools as homogenous, numerous, contactable, well-funded and recession proof. The reality is …
Engaging a new generation of parents
Lots of school leaders talk about the difficulties in engaging parents post COVID. While COVID was certainly a circuit breaker, a bigger factor might be …
Seeds of decline often sown in good times
Schools are often judged by their enrolment numbers. While it is definitely a key indicator it is often a lag indicator, with the seeds of …
Saving the future of a school
The key health indicator of a school is enrolments. Unfortunately, many schools overlook or rationalise early signs of decline in enrolments; putting the school at …
The secret to successful change
Too often schools are asked to fix problems that are beyond their control. Survey results and parental complaints often highlight issues school leaders are already …
It takes time to turn the tide
In the school environment momentum tends to build, both good and bad. The challenge for school leaders is they are working in such a complex …
Common mistakes businesses make in the schools market
There are four common mistakes businesses make when trying to engage with the schools market: