Common mistakes businesses make in the schools market
Business FAQs FAQs
Common mistakes businesses make in the schools market
Business FAQs FAQs

Common mistakes businesses make in the schools market

There are four common mistakes businesses make when trying to engage with the schools market:

  1. Not understanding the nuances.
    • While most businesses can do the maths and understand that 3 sectors, 7 states and 2 types of schools creates 42 market sectors, a common mistake is to then treat them all the same.
  2. Pushing brand ahead of substance. 
    • Schools are easy to locate and hard to impress. Numerous businesses have wasted money on expensive direct marketing campaigns that fail to improve the businesses reputation or sales results.
  3. Not understanding the school calendar.
    • More than any other organisations schools operate to a well-established calendar of activity.  Miss the decision cycle and you might be waiting a full year.
  4. Not identifying the right decision maker.
    • Principals don’t make all the decisions. Depending on your business, the most important contact in the school could be the Business Manager, IT Manager, Librarian, Leading teachers, specialists or a combination.