When maximising their enrolments there are three common mistakes that schools make:
- Underestimating the value of enrolments
- Each school enrolment is worth more to a school than what most school fundraising efforts contribute in any given year.
- Not knowing enough about their catchment area.
- Most schools are uncertain of trends in local student numbers and demographics that will inevitably impact on their enrolments.
- Not addressing two of the three key factors in school selection.
- Most schools focus on communicating their core competencies without adequately addressing the questions potential enrolments have in relation to the sense of belonging and financial considerations.